ZESTLY ZESTLY

AI-assisted creative production for marketing teams.

CTO

3-4 weeks for core platform v1

Small startup team

Problem

The team needed to move from concept to a usable creative workflow without losing speed or reliability.

What did

Led the brand system, website, and AI-assisted internal tooling with short iteration loops and clear milestones.

Result

Delivered a working system used in production, with measurable asset generation at startup speed.

Built the brand, website, and internal AI tool in 3-4 weeks. The system later handled up to 20K assets in a month and 100K total assets.

Tools used

ReactNext.jsAstroNode.jsTypeScriptFigmaGoogle CloudCloudflareClaudeGitHubTailwind CSS
Screenshot of ZESTLY's AI-assisted internal tool interface showing asset generation workflow and output examples.
Screenshot of ZESTLY's AI-assisted internal tool interface showing asset generation workflow and output examples.
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